Passing the TAG (Twitter and Google) Test - Free Webinar
Brand identity is one of the biggest challenges small businesses face - period!
We may know some of the people who can use the products and services we provide, but we don’t know the vast majority of them. And, unfortunately, the overwhelming majority of those looking for our expertise don’t know who we are. That, as Hamlet would say, is the rub….
But Hamlet didn’t have Google, Twitter and a slew of other social media tools and sites at his disposal like we do. So it’s important to figure out which tools, tips and practices can help us create the kind of presence on the web that will attract prospective buyers to us, and deepen relationships we have with our current customers.
On Wednesday April 29, 2009, I have the honor of moderating a free webinar featuring three small business experts who will share their experience and expertise in building a successful, engaging business web presence. These experts are:
- Liz Strauss, Social web strategist and founder of SOBCon
- Mike Volpe, VP of Marketing for Hubspot
- Anita Campbell, Editor-in-Chief of Small Business Trends
The goal of this event is to help you and your business learn how to begin to show up in Google searches, in Twitter conversations, and anywhere else people are looking on the web for the help you can provide them. And we are looking to answer questions you may have in creating a highly effective web presence. Please leave any questions you may have here in the comments section, and we’ll try to answer as many of them as we possibly can.
Here are all the details:
Title: Passing the TAG (Twitter & Google) Test: Connecting with Socially-Empowered Customers in 2009
Date: Wednesday, April 29th
Time: 1pm Eastern, 11am Mountain, 10am Pacific
Duration: 60 minutes
Registration link: http://ilinc.com/passingthetagtest
While this is a free webinar, please sign up as soon as you can, as seating is limited. And don’t forget to add your question for the panelists in the comment section below.
A BIG thanks to the great folks at iLinc for allowing us to use their web conferencing service to host this special webinar!
To hear more about the webinar, please click over to Box.net to listen to the brief conversation I had with Anita recently on the Technology for Business Sake show: Passing the TAG Test (audio). Looking forward to having you join us on Wednesday!
PS, follow the webinar on Twitter by using: #tagtest
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About the Author: Brent Leary is a Partner of CRM Essentials. He is co-author of Barack 2.0: Social Media Lessons for Small Business.
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