Small Business Center

In order to provide users with the absolute most relevant search results, Google is doing its best to provide a more local, a more social results page. The days where location doesn’t matter on the Web are over. Over the past year we’ve seen a strong push from Google to improve results by showing users what’s located closest to their neighborhood, be it a physical neighborhood or simply the neighborhood where they “hang out” on the Web. First they began automatically personalizing results by IP, then it was real-time and social signals. And they’re not slowing down.

Let’s look at two new advancements made by Google last week and how it may affect small business owners.

More Local

On Friday afternoon Google launched ‘Nearby’ search option. The new feature will allow users to filter their search results based on a geographic location that they can set instead of appending location names directly to their search. For example, many users have grown accustomed to performing searches like [New York City pizza] or [Denver plumber] in order to receive local results. Now they don’t have to. Instead, searchers will be able to refine their search by their default location or a custom one by using the Search Options panel that appears on the left hand sidebar. It, arguably, makes search easier.

The feature is live on the google.com domain but if you’re not seeing it, Google has pre-defined some searches for people to test out.

For example, Google listed the following search examples:

[things to do on st. patrick's day] – In the Minneapolis region
[food blogs] – Near you
[farmers market] – Near the city of Ithaca
[dmv] – In the same state as Tucson

More Social

Back in December Google announced it would integrate real-time search into its search results. The change instantly put live news, tweets, and blog posts directly into the search results and gave small business owners yet another reason to be proactive about monitoring their online reputation. Well, last week Google added another prominent source to pull content from and display in its real-time search results – Facebook. While Google won’t be pulling information from your individual profile, it will publish official updates from Facebook Fan Pages, profiles generally created for celebrities, major brands and, of course, local businesses.

This is a pretty cool new addition from Google because it gives small business owners another way to dominate the search results for their name. And because Facebook will only pull updates that the owner of the page creates themselves, there’s less of an online reputation management headache to worry about. You control what Google may or may not see about you. You can make sure that customers find out about special deals, events, and whatever’s going on at your business.

What Does All This Mean?

It means you need to start thinking differently about how you market your site. It used to be that location didn’t matter. Google ranked sites based on the relevance to a particular keyword or phrase. More and more we’re starting to see Google giving more prominence to information that is relevant based on other factors.

Local is more relevant. You need to ensure that Google knows where you’re business is located. That means getting the proper local citations, making sure your Local Business Listing is accurate and that you localize your Web content by using a complete address.

Social is more relevant. If you haven’t created a Facebook Fan page for your business, now’s the time to do it. Google is pulling this information into the search results and using it when someone searches for you. Use this to your advantage. Make sure you’re sending out valuable information and that you’re also letting them find a profile that is well-built and user-friendly. We’ve previously shared tips on how to get the most from Facebook Fan pages and how to get people to join your Facebook Fan page, which may be worth another read. With Google consistently turning up the social knob and updating its idea of relevance, you need to make sure your relevant in 2010’s version of search.

We hope you’re enjoying your daily small business news roundup here at Small Business Trends. Here is the latest from news sources and blogs we are following regularly.

Marketing

What can Lego teach us about guerrilla marketing? Shane Gibson talks about giving away real value and offering a variety of options in the digital world. Closing Bigger.net

Does your business really need customers? Here’s a completely different way to look at and treat the people you serve each day. Walt Goshert

Self-Development

How to create your own online business training. Whether you attend an accredited business school or design your own “personal MBA” with online and other resources, the key to a good education is the information you take away. Copyblogger

Learn better speaking skills with seven simple steps. When it’s time to do a presentation for your small business, some simple advice will help you shine. MarketingProfs Daily Fix

Tech

Google Translate breaks the online language barrier. Think Skype is something? Joel Libava will tell you about one more tool that will increase your small business’s global reach. The Franchise King

New mobile devices may challenge Apple products. What will a Sony line of products offer by way of small business tech tools? WSJ

Operations

Want to make more money from your small business while putting less time in? Who doesn’t? But the key to success may be much more than simply increasing your efficiency. Bloggertone.com

Embarrassed by your profit margin? Remember, profitability is a sign of a healthy business and of good value delivered to your clients and customers. MyProjectTracker

Does your small business need a lawyer? Better read this first. Open Forum

Do you take notes while meeting with clients? Or when having any kind of important business meeting where issues are being discussed and hashed out? You should and here are some more tips on how to do it right. Sales Tip A Day

Startup

A great business is about more than a great idea. When it comes to launching your next venture, you’ll need plenty of hard work and the right skills. 37 Signals

Actions speak louder than words. What’s the difference between talking about that startup idea and making it happen? The answer is simpler than you think. Chris Brogan

Ever dream of launching an online retail store? Entrepreneur Cristian Dorobantescu talks with one small business owner about his experiences in the competitive world of e-commerce. Entrepreneurship Interviews

Policy

Are more loans really the key to recovery? Or is easy credit what got us into this mess in the first place? Cato Institute

More sales not government incentives are the key to economic growth. Businesses are happy about any tax breaks, but a $15 billion jobs bill won’t create new hires on its own. WSJ

From computers and printers to scanners and copiers, businesses rely on electronics galore these days. But when it’s time to replace all this equipment, it’s not always clear what to do with it.

Throwing away old office electronics hurts the environment, and is banned in many communities. They often contain hazardous materials, such as mercury, lead and arsenic, that can become toxic waste in landfills and leach into the soil. The best solution is giving them away or recycling them. (Make sure the equipment is cleared of sensitive business information before doing anything with it.)

A noble start is seeing if you can donate your old equipment to a nonprofit. Many organizations, including Goodwill Industries, ILoveSchools and the Salvation Army, accept office equipment that they can resell at low prices or give to people in need. It costs you nothing, and you may even qualify for a tax deduction. (It’s a good idea to call ahead: Demand for various types of equipment changes over time, and some nonprofits may not currently take certain types of equipment.)

If you’re unsure of where to give, check out Great Nonprofits. It keeps a list of nonprofits currently in need of various types of office equipment and furniture.

Some Web sites, such as Free Cycle, also can match you up with individuals seeking computers or other equipment. But you won’t qualify for a tax deduction.

If donating or reselling isn’t feasible, recycling old equipment is the next best thing. Recyclers dismantle and harvest old equipment for parts that can be reused or resold. But there’s growing concern about some questionable practices among some electronics recyclers, so do a little research before you select one.

Many electronics manufacturers and dealers, including Apple and Office Depot, offer “mailback” or other such programs that allow businesses to give back used electronics, sometimes free or for a fee of less than $40 per item. You can find lists of electronics recyclers in your area on My Green Electronics and on E-cycling Central.  Local environmental groups may also provide good information on recycling options and practices in your community.

Keep in mind that many environmentally responsible recyclers often charge small per-item fees for their service.